Chandra Moli Rathi is a son of a businessman was born in 1995 after completed his apprenticeship in 2014 he joined his family business. Now he established his new firm named KAPILANSH TRADERS. The fashion among the wealthy of the period was to have pristine white complexions; tanned faces were associated with those who work outdoors. SHINE SHREE found that their product was frequently being used to cover up damage caused by the harshness of the soaps and other beauty products that were in general used at the time, many of which contained arsenic or lead. SHINE SHREE began to experiment with body care purification and eventually managed to produce gentle body care based on glycerine, aloe Vera & coconut oil and other natural products. The clarity of the body care gave it a novel transparent appearance, which provided a marketing advantage. To add to the appeal, SHINE SHREE gave their body care an aroma reminiscent.